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Spin Selling Rackham, Neil

By: Material type: TextTextPublication details: McGraw Hill 1988 New YorkDescription: xi, 197 pISBN:
  • 9780070511132
Subject(s): DDC classification:
  • 658.85 R2S7
Summary: The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into action­­immediately. The SPIN Selling Fieldbook includes: Individual diagnostic exercises Illustrative case studies from leading companies Practical planning suggestions Provocative questionnaires Practice sessions to prepare you for dealing with challenging selling situations Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions. http://www.mheducation.co.in/9780070594166-india-the-spin-selling-fieldbook-practical-tools-methods-exercises-and-resources
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Ahmedabad Non-fiction 658.85 R2S7 (Browse shelf(Opens below)) Available 195593
Book Book Visakhapatnam 658.45 RAC (Browse shelf(Opens below)) Available IIMV-000565
Total holds: 0

The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into action­­immediately. The SPIN Selling Fieldbook includes:

Individual diagnostic exercises
Illustrative case studies from leading companies
Practical planning suggestions
Provocative questionnaires
Practice sessions to prepare you for dealing with challenging selling situations

Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.

http://www.mheducation.co.in/9780070594166-india-the-spin-selling-fieldbook-practical-tools-methods-exercises-and-resources

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