For god, country and coca-cola: The unauthorized history of the Great American soft drink and the company makes it / by Mark Pendergrast.

By:

Pendergrast, Mark

Material type: Text

TextPublication details: New York: Simon & Schuster, 1933.Description: xvii, 556 p.: ill.; 24 cmISBN:

0684193477
0684826798
9780684826790:

Subject(s):

DDC classification:

338.7663620973 PEN

Contents:

Foreword / E. J. Kahn, Jr. -- Prologue: A Parable (January 1, 1985) -- Pt. I. In the Beginning (1886-1899). 1. Time Capsule: The Golden Age of Quackery. 2. What Sigmund Freud, Pope Leo, and John Pemberton Had in Common. 3. The Tangled Chain of Title. 4. Asa Candler: His Triumphs and Headaches. 5. Bottle It: The World's Stupidest, Smartest Contract -- Pt. II. Heretics and True Believers (1900-1922). 6. Success Under Siege. 7. Dr. Wiley Weighs In. 8. The Sinister Syndicate. 9. Coca-Cola's Civil War -- Pt. III. The Golden Age (1923-1949). 10. Robert W. Woodruff: The Boss Takes the Helm. 11. A Euphoric Depression and Pepsi's Push. 12. The $4,000 Bottle: Coca-Cola Goes to War. 13. Coca-Cola Uber Alles -- Pt. IV. Trouble in the Promised Land (1950-1979). 14. Coca-Colonization and the Communists. 15. Breaking the Commandments. 16. Paul Austin's Turbulent Sixties. 17. Big Red's Uneasy Slumber -- Pt. V. The Corporate Era (1980-1989). 18. Roberto Goizueta's Bottom Line. 19. The Marketing Blunder of the Century. 20. Global Fizz. 21. World Without End? -- Epilogue: The Nineties Erupt (1990-1992) -- Appendix: The Sacred Formula.

Abstract: How did an innocuous soft drink, more than 99% sweetened water, come to be regarded as "the sublimated essence of all that America stands for"? For God, Country and Coca-Cola is a cultural, social, and economic history of America as seen through the green glass of a Coke bottle. And what a quintessentially American tale it is. Coca-Cola began humbly as a patent medicine amid the fervor and chaos of Reconstruction

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Bangalore	338.7663620973 PEN (Browse shelf(Opens below))	Available		IIMB-52571
Book	Bangalore	338.7663620973 PEN (Browse shelf(Opens below))	Available		IIMB-C33056

Total holds: 0

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Foreword / E. J. Kahn, Jr. --
Prologue: A Parable (January 1, 1985) --
Pt. I. In the Beginning (1886-1899). 1. Time Capsule: The Golden Age of Quackery. 2. What Sigmund Freud, Pope Leo, and John Pemberton Had in Common. 3. The Tangled Chain of Title. 4. Asa Candler: His Triumphs and Headaches. 5. Bottle It: The World's Stupidest, Smartest Contract --
Pt. II. Heretics and True Believers (1900-1922). 6. Success Under Siege. 7. Dr. Wiley Weighs In. 8. The Sinister Syndicate. 9. Coca-Cola's Civil War --
Pt. III. The Golden Age (1923-1949). 10. Robert W. Woodruff: The Boss Takes the Helm. 11. A Euphoric Depression and Pepsi's Push. 12. The $4,000 Bottle: Coca-Cola Goes to War. 13. Coca-Cola Uber Alles --
Pt. IV. Trouble in the Promised Land (1950-1979). 14. Coca-Colonization and the Communists. 15. Breaking the Commandments. 16. Paul Austin's Turbulent Sixties. 17. Big Red's Uneasy Slumber --
Pt. V. The Corporate Era (1980-1989). 18. Roberto Goizueta's Bottom Line. 19. The Marketing Blunder of the Century. 20. Global Fizz. 21. World Without End? --
Epilogue: The Nineties Erupt (1990-1992) --
Appendix: The Sacred Formula.

How did an innocuous soft drink, more than 99% sweetened water, come to be regarded as "the sublimated essence of all that America stands for"? For God, Country and Coca-Cola is a cultural, social, and economic history of America as seen through the green glass of a Coke bottle. And what a quintessentially American tale it is. Coca-Cola began humbly as a patent medicine amid the fervor and chaos of Reconstruction

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