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Innovation diffusion and new product growth / by Eitan Muller, Renana Peres and Vijay Mahajan.

By: Contributor(s): Material type: TextTextSeries: Relevant knowledge seriesPublication details: Cambridge, Massachusetts : Marketing Science Institute, c2009.Description: xvii, 106 pages : ill. ; 23 cmISBN:
  • 9780982387719 (pbk.) :
  • 0982387717 (pbk.)
Subject(s): DDC classification:
  • 658.8 MUL
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Item type Current library Call number Status Date due Barcode Item holds
Book Book Bangalore 658.8 MUL (Browse shelf(Opens below)) Available IIMB-83641
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Includes bibliographical references (p. 85-100).

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