The Sage handbook of public relations / Robert L Heath
Material type: TextPublication details: Los Angeles : Sage, 2010Edition: 2nd edDescription: xvii, 773p. 26 cmISBN:- 9781412977807
- 659.2 HEA
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Book | Calcutta | 659.2 HEA (Browse shelf(Opens below)) | Available | IIMC-130712 |
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659.2 HEA Today's public relations : | 659.2 HEA Today's public relations : | 659.2 HEA Handbook of public relations / | 659.2 HEA The Sage handbook of public relations / | 659.2 HEN Public relations cases / | 659.2 INS A Guide to the practice of public relations | 659.2 JAC Practical publicity : |
This book is global in scope and unmatched in its coverage of both academic research and professional best practice. It explores: presents major theories in the words of the leading advocates for each theory; covers the full range of theory, research, and practice in the discipline; positions public relations as a positive force to help make society more fully functional; challenges academics and practitioners to identify best practices that can inform the work of those in the profession.
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