30 day MBA in marketing : your fast track guide to business success

By:

Barrow, Colin

Publication details: Kogan Page 2023 London Edition: 3rd edDescription: 245 pISBN:

9781398611009

Subject(s):

DDC classification:

658.8 BAR

Summary: The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Jammu General Stacks	Non-fiction	658.8 BAR (Browse shelf(Opens below))	Available		IIMJ-7799

Total holds: 0

Browsing Jammu shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.788 DEN Distribution Channels : understanding and managing channels to market	658.8 ALS Strategic marketing planning : a step-by-step approach	658.8 ARM Marketing : an introduction	658.8 BAR 30 day MBA in marketing : your fast track guide to business success	658.8 BEN Behind the cloud:	658.8 BRO Essentials of marketing: theory and practice for a marketing career	658.8 BUR A practitioner's guide to account-based marketing: accelerating growth in strategic accounts	Next

Chapter - 01: Introduction to marketing; Chapter - 02: Buyer behaviour; Chapter - 03: Marketing strategy; Chapter - 04: Products and services; Chapter - 05: Advertising and promotion; Chapter - 06: Place and distribution; Chapter - 07: Pricing; Chapter - 08: People: managing the marketing organization; Chapter - 09: Maths for marketing; Chapter - 10: Marketing and the law; Chapter - 11: Marketing plans and budgets;

The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law

There are no comments on this title.

to post a comment.