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Consumer behavior in a digital world

By:

Kardes, Frank R

Contributor(s):

Publication details: Kendall Hunt Publishing 2024 DubuqueDescription: 550pISBN:

9798765786871

Subject(s):

DDC classification:

658.8342 KAR

Summary: The textbook explores the impact of mobile subscriptions and 60% of web traffic on consumer behavior, highlighting the application of psychological theories in marketing in the digital age.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Jammu General Stacks	Non-fiction	658.8342 KAR (Browse shelf(Opens below))	Available		IIMJ-9594

Total holds: 0

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Previous	658.8342 HAR Human-driven experience: the battle for trust in the digital age	658.8342 HOF Consumer behavior : understanding consumers - designing marketing activities	658.8342 HUA Consumer psychology : theories and applications	658.8342 KAR Consumer behavior in a digital world	658.8342 MAC Machine age of customer insight	658.8342 MES Marketing analytics: statistical tools for marketing and consumer behavior using SPSS	658.8342 MUN Customer first : a mindset that spells success in today's world	Next

Part 1: Consumer Behavior and Marketing Strategy 1. Understanding Consumer Behavior and Consumer Research 2. Consumer Focused Strategy: Segmentation and Positioning 3. Branding Strategy and Consumer Behavior Part 2: Consumer Information Processing 4. Consumer Perception 5. Learning and Memory 6. Automatic Information Processing 7. Motivation and Emotion 8. Attitude and Judgment Formation and Change Part 3: Consumer Decision Making 9. Consumer Decision Making 10. Behavioral Decision Theory 11. Biases in Managerial Decision Making 12. Strategies for Improving Managerial Decision Making Part 4: Consumer Social Influences and Contemporary Strategies for Digital Marketers 13. Self-Concept and Personality Theories 14. Social Influence 15. Cross-Cultural Consumer Behavior 16. The Influence of Demography 17. Reaching Consumers 18. Engaging Consumers through eMarketing

The textbook explores the impact of mobile subscriptions and 60% of web traffic on consumer behavior, highlighting the application of psychological theories in marketing in the digital age.

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