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61.
Webs of influence : the psychology of online persuasion / Nathalie Nahai. by
Material type: Text Text; Format: print
Publication details: New York : Pearson Education, c2012
Availability: Items available for loan: Bangalore (1)Call number: 658.872 NAH.

62.
The attention merchants : from the daily newspaper to social media, how our time and attention is harvested and sold / by Tim Wu by
Material type: Text Text; Format: print
Publication details: London : Atlantic Books, 2016
Availability: Items available for loan: Bangalore (1)Call number: 659.1042 WUT.

63.
Cashvertising : how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone / by Drew Eric Whitman by
Material type: Text Text; Format: print
Publication details: New Delhi : Macmillan, 2017
Availability: Items available for loan: Bangalore (1)Call number: 659.1019 WHI.

64.
Fascinate : your 7 triggers to persuasion and captivation / by Sally Hogshead by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: New York : HarperBusiness, c2010
Availability: Items available for loan: Bangalore (1)Call number: 658.80019 HOG.

65.
Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / by Roger Dooley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., c2012
Availability: Items available for loan: Bangalore (1)Call number: 658.80019 DOO.

66.
The advertising effect : how to change behaviour / by Adam Ferrier, Jennifer Fleming by
Material type: Text Text; Format: print
Publication details: South Melbourne, Vic. : Oxford University Press, 2014
Availability: Items available for loan: Bangalore (1)Call number: 659.1019 FER.

67.
The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik Du Plessis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, c2008
Availability: Items available for loan: Shillong (2).

68.
Brand Sense : Sensory Secrets Behind the Stuff we Buy ,/ Martin Lindstrom by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2010
Availability: Items available for loan: Shillong (3).

69.
Brand sense : build powerful brands through touch, taste, smell, sight, and sound / by Martin Lindstrom ; foreword by Philip Kotler. by
Edition: 1st South Asian ed.
Material type: Text Text; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2005 [2006]
Availability: Items available for loan: Bangalore (1)Call number: 658.827 LIN.

70.
Alchemy: the magic of original thinking in a world of mind-numbing conformity by
Material type: Text Text; Literary form: Not fiction
Publication details: London WH Allen 2019
Availability: Items available for loan: Ahmedabad (1)Call number: 659.1019 S8A5. Jammu (1)Call number: 659.1019 SUT.

71.
The Hidden persuaders by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : David McKay, 1960
Availability: Items available for loan: Calcutta (2)Call number: 659.1019 PAC, ...

72.
The Spenders by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw Hill, 1960
Availability: Items available for loan: Calcutta (1)Call number: 658.83 BRI.

73.
Brand sense : how to build powerful brands through touch, taste, smell, sight and sound / Martin Lindstrom by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page India, 2005
Availability: Items available for loan: Calcutta (1)Call number: 658.827 LIN.

74.
The Seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten genius / Joe Vitale by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken : John Wiley, 2007
Availability: Items available for loan: Calcutta (1)Call number: 659.1 VIT.

75.
Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / Edward P. Krugman by Series: Marketing and consumer psychology series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2008
Availability: Items available for loan: Calcutta (1)Call number: 658.8342 KRU.

76.
The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : KoganPage, 2011
Availability: Items available for loan: Bodh Gaya (1)Call number: 658.8342 PLE. Calcutta (1)Call number: 658.8342 PLE. Jammu (2)Call number: 658.827 PLE, ...

77.
Alchemy: the surprising power of ideas that don't make sense / Rory Sutherland by
Material type: Text Text; Format: print
Publication details: London: Penguin, 2019
Availability: Items available for loan: Calcutta (1)Call number: 659.1019 SUT.

78.
Cashvertising: how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Career Press 2009
Availability: Items available for loan: Bodh Gaya (1)Call number: 659.1019 WHI.

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