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Empirical generalizations about marketing impact: What we have learned from academic research / edited by Dominique M. Hanssens.

Contributor(s): Material type: TextTextSeries: Relevant knowledge seriesPublication details: Cambridge : Marketing Science Institute, c2009.Description: xii, 103 pISBN:
  • 0982387709
  • 9780982387702 (pbk.) :
Subject(s): DDC classification:
  • 658.80072 HAN
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Item type Current library Call number Status Date due Barcode Item holds
Book Book Bangalore 658.80072 HAN (Browse shelf(Opens below)) Available IIMB-76934
Total holds: 0

Includes bibliographical references.

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