Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity / Lesley Everett.
Material type: TextPublication details: London : KoganPage, 2016.Description: xii, 192 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9780749471378 (paperback)
- 658.827 EVE 22
- HF5415.1255 .E93 2016
- BUS063000 | BUS071000 | BUS041000
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Calcutta | 658.827 EVE (Browse shelf(Opens below)) | Available | IIMC-144277 | |||
Book | Sirmaur | 658.827 EVE (Browse shelf(Opens below)) | Available | 000862 |
Total holds: 0
æorporate Brand Personality addresses the increasing need for organizations to re-focus and re-align their corporate culture in order to compete in a business world that today demands trust, respect and strong values.
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