Web analytics : an hour a day / Avinash Kaushik

By: Material type: Computer fileComputer filePublication details: New Delhi : Wiley, 2007Description: 1 CD-ROMSubject(s): DDC classification:
  • 025.04 KAU 22
Summary: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond click stream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.
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Item type Current library Call number Status Date due Barcode Item holds
Book Book Calcutta 025.04 KAU (Browse shelf(Opens below)) Available IIMC-C129583
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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond click stream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.

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