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1.
Mastering the complex sale : how to compete and win when the stakes are high! / Jeff Thull. by
Edition: 2nd ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher number:
  • EB00061507
Publication details: Hoboken, N.J. : John Wiley, ©2010
Availability: Items available for loan: Amritsar (1)Call number: 658.85. Bangalore (1)Call number: 658.85. Kozhikode (1)Call number: 658.811 THU/M.

2.
Markets of one : creating customer-unique value through mass customization / edited with an introduction by James H. Gilmore and B. Joseph Pine II. by Series: Harvard business review book series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2000
Availability: Items available for loan: Sirmaur (1)Call number: .

3.
Handbook of relationship marketing / Jagdish N. Sheth, Atul Parvatiyar, editors. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : Sage Publications, c2000
Other title:
  • Relationship marketing
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 BRO;1 .

4.
Retail therapy : making strategic relationships work / Rob Jones with Dan Murphy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, c2003
Availability: Items available for loan: Kozhikode (1)Call number: 658.89.009.7 ROB .

5.
International marketing relationships / Sue Bridgewater and Colin Egan. by Series: Profitable marketing relationships series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002
Availability: Items available for loan: Ahmedabad (1)Call number: 658.84 .

6.
The relational enterprise : moving beyond CRM to maximize all your business relationships / Kenneth Carlton Cooper. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2002
Availability: Items available for loan: Ahmedabad (1)Call number: 658.812 .

7.
Converting customer value : from retention to profit / J.A. Murphy ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2006
Availability: Items available for loan: Ahmedabad (1)Call number: 658.812 .

8.
Connected strategy : building continuous customer relationships for competitive advantage / Nicolaj Siggelkow, Christian Terwiesch. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2019]
Availability: Items available for loan: Ahmedabad (1)Call number: 658.812 S4C6. Amritsar (1)Call number: 658.812. Jammu (2)Call number: 658.4012 SIG, ...

9.
Contemporary selling : building relationships, creating value / Mark W. Johnston and Greg W. Marshall. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2013
Availability: Items available for loan: Rohtak (1)Call number: 658.85 JOH .

10.
Customer relationship management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001
Availability: Items available for loan: Lucknow (1)Call number: 658.812 CUS.

11.
Guanxi : relationship marketing in a Chinese context / Y.H. Wong, Thomas K.P. Leung. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : International Business Press, c2001
Online resources:
Availability: Items available for loan: Lucknow (1)Call number: 658.812 WON.

12.
Relationship marketing in the digital age / by Robert W. Palmatier and Lena Steinhoff by Series: Routledge studies in marketing
Material type: Text Text; Format: print
Publication details: New York : Routledge, Taylor & Francis Group, 2019
Availability: Items available for loan: Kozhikode (1)Call number: 658.818 PAL/R.

13.
Experience economy: work is thetre and every business a stage / B. Joseph II Pine and James H. Gilmore by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, 1999
Availability: Items available for loan: Indore (1)Call number: 658.56 E9P4.

14.
Relationship marketing: strategy and implementation / Helen etal. Peck by
Material type: Text Text; Literary form: Not fiction
Publication details: Oxford : Butterworth, 1999
Availability: Items available for loan: Indore (1)Call number: 658.81 R3P3.

15.
Enterprise one to one: tools for competing the interactive age/ Don Peppers by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Free press, 1997
Availability: Items available for loan: Indore (1)Call number: 658.8 E5P3.

16.
Up close and personal: customer relationship marketing @ work / Paul R. Gamble, Merlin Stone, and Neil Woodcock by
Material type: Text Text; Literary form: Not fiction
Publication details: London : Kogan Page, Unknown
Availability: Items available for loan: Indore (1)Call number: 658.812 U6G2.

17.
Marketing management: a relationship marketing perspective / Cranfield school of management. by
Material type: Text Text; Literary form: Not fiction
Publication details: London : Macmillan, 2000
Availability: Items available for loan: Indore (1)Call number: 658.8 M2C7.

18.
One to one manager: real-world lessons in customer relationship management / Don Peppers and Martha Rogers. by
Material type: Text Text; Literary form: Not fiction
Publication details: New york : Doubleyday, 1999
Availability: Items available for loan: Indore (1)Call number: 658.812 O6P3.

19.
Prime movers: define your business or have someone define it against you / Rafeal Ramirez and Johan Wallin. by
Material type: Text Text; Literary form: Not fiction
Publication details: Chichester : John Wiley, 2000
Availability: Items available for loan: Indore (1)Call number: 658 P7R2.

20.
Strategic customer care: an evaluationary approach to increasing customer value and profitability / Stanley A. Brown. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : John Wiley and sons, 1999
Availability: Items available for loan: Indore (1)Call number: 658.812 S8B7.

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