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	1.	Poor and their money / Stuart Rutherford by Rutherford, Stuart Material type: Text; Literary form: Not fiction Publication details: New delhi : Oxford Univ. Press, 2000 Availability: Items available for loan: Indore (1)Call number: 330.126 P6R8. Place hold
	2.	Low income customer by Alwitt, Linda F Donley, Thomas D Series: Edition: Material type: Text Publication details: New Delhi Sage Publications, Inc 1996 Availability: Items available for loan: Kozhikode (1)Call number: 366-058(73) ALW. Place hold
	3.	End of corporate imperialism by Prahalad, C. K Lieberthal, Kenneth Series: Harvard Business Review Classics Edition: Material type: Text Publication details: Boston Harvard Business School 2008 Availability: Items available for loan: Kozhikode (1)Call number: 658.84(1-773) PRA/E. Place hold
	4.	End of corporate imperialism by Prahalad, C. K Lieberthal, Kenneth Series: Harvard Business Review Classics Edition: Material type: Text Publication details: Boston Harvard Business School 2008 Availability: Items available for loan: Kozhikode (1)Call number: 658.84(1-773) PRA;1/. Place hold
	5.	The low-income consumer: adjusting the balance of exchange Alwitt, Linda F. by Alwitt, Linda F Donley, Thomas Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks SAGE 1996 Availability: Items available for loan: Ahmedabad (1)Call number: 658.8348 A5L6. Place hold
	6.	The low-income consumer adjusting the balance of exchange Linda F Alwitt and Thomas D Donley by Alwitt, Linda F Donley, Thomas D Publication details: Thousand Oaks Sage 1996 Availability: Items available for loan: Lucknow (1). Place hold
	7.	End of corporate imperialism by Prahalad, C K, Lieberthal, Kenneth, Publication details: Boston Harvard Business Review 2008 Availability: Items available for loan: Amritsar (1)Call number: 658.84091724. Jammu (1)Call number: 325.32 PRA. Kashipur (1). Place hold
	8.	Bottom of the Pyramid marketing : making, shaping and developing BOP markets / edited by Ramendra Singh by Singh, Ramendra [editor.] Series: Marketing in emerging markets Material type: Text; Format: print ; Literary form: Not fiction Publication details: United Kingdom : Emerald Publishing, 2019 Availability: Items available for loan: Jammu (1)Call number: 658.8 BOT. Place hold
	9.	No cover image available The Poor pay more : consumer practices of low-income families / David Caplovitz by Caplovitz, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free press of Glencoe, 1963 Availability: Items available for loan: Calcutta (1)Call number: 339.42 CAP. Place hold
	10.	The Benefits of subsidized housing programs : an intertemporal approach / Claire Holton Hammond by Hammond, Claire Holton Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge : Cambridge University Press, 1987 Availability: Items available for loan: Calcutta (1)Call number: 363.58 HAM. Place hold
	11.	New frontiers in banking services : emerging needs and tailored products for untapped markets / Luisa Anderloni, Maria Debora Braga and Emanuele Maria Carluccio by Anderloni, Luisa (ed) Braga, Maria Debora (ed) Carluccio, Emanuele Maria (ed) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Berlin : Springer, 2007 Availability: Items available for loan: Calcutta (1)Call number: 332.17 AND. Place hold
	12.	The Base of the pyramid promise : building businesses with impact and scale / Ted London. by London, Ted, 1963- Material type: Text; Format: electronic Publication details: Stanford : Stanford Business Books, an imprint of Stanford University Press, [2016] Online resources: Click here to View the document Availability: Items available for loan: Calcutta (1)Call number: 658.408091724 . Place hold
	13.	No cover image available The base of the pyramid promise : building businesses with impact and scale / Ted London. by London, Ted, 1963- Material type: Text; Format: print Publication details: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2016] Availability: Items available for loan: Calcutta (1)Call number: 658.408091724 LON. Place hold
	14.	Bottom of the Pyramid marketing : making, shaping and developing BOP markets / edited by Ramendra Singh by Singh, Ramendra [editor.] Series: Marketing in emerging markets Material type: Text; Format: print ; Literary form: Not fiction Publication details: United Kingdom : Emerald Publishing, 2019 Availability: Items available for loan: Calcutta (1)Call number: 658.80091724 SIN. Place hold
	15.	No cover image available An Investigation into the base of the pyramid strategies of firms [thesis] / G. V. S. B. Sarada Devi by Devi, G. V. S. B. Sarada Ray, Sougata [Guide & Member's of the Committee] Purkayastha, Saptirshi [Member's of the Committee] Pattnayaik, Chinmay [Member's of the Committee] Chittoor, Rabindra [Member's of the Committee] Singh, Sanjeet [Chairperson DPR] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Calcutta : IIM Calcutta, 2019 Dissertation note: Thesis (Fellow Programme in Management) - IIM Calcutta, 2019 Availability: Items available for loan: Calcutta (1)Call number: 658.4012 DEV. Place hold

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