Industrial Marketing Ghosh, P. K.

By:

Ghosh, P. K

Material type: Text

TextPublication details: New Delhi Oxford University Press 2006Description: xvi, 568 pISBN:

9780195677942

Subject(s):

Industrial marketing

DDC classification:

658.8

Summary: industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behavior, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.8 G4I6 (Browse shelf(Opens below))	Available		162979

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Previous	658.8 F8S8 Sustainable marketing: managerial-ecological issues	658.8 G2E9 Event marketing and management	658.8 G2S2 Sales manager's: a handbook	658.8 G4I6 Industrial Marketing	658.8 G4S8 Strategic marketing planning	658.8 G6A5 All marketers tell stories	658.8 G6D3 Developing, implementing, and managing an effective marketing plan	Next

industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behavior, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams.

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