Franchising strategies : the entrepreneur's guide to success

By:

Teixeira, Ed

Contributor(s):

Chan, Richard

Publication details: Routledge 2023 New YorkDescription: 172pISBN:

9780367458423

Subject(s):

DDC classification:

658.8708 TEI

Summary: This book provides a comprehensive guide on franchising, focusing on small to medium-sized businesses. It uses case studies, data, and research reports to guide readers through the franchise industry. The guide covers the franchising business model, economic impact, regulations, critical factors influencing success, feasibility analysis of franchising ideas, implementation components of franchising strategies, regional development plans, and future trends. It is a valuable resource for entrepreneurs and undergraduate and postgraduate students interested in acquiring the knowledge, skills, and abilities to succeed in franchising.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Jammu General Stacks	Non-fiction	658.8708 TEI (Browse shelf(Opens below))	Available		IIMJ-9126

Total holds: 0

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Previous	658.87 PIK Retail recovery : how creative retailers are winning in their post-apocalyptic world	658.87 SHU E-commerce industry chain : theory and practice	658.87 VAR Principles of retailing	658.8708 TEI Franchising strategies : the entrepreneur's guide to success	658.872 ATH B2B social selling strategy : connect with customers, build relationships and drive sales	658.872 BAS Spatializing social media: social networks online and offline	658.872 CAS Web3 marketing : a handbook for the next internet revolution	Next

1. Introduction to Franchising 2. Fundamentals of Franchising 3. The Relevancy of Emerging Franchise Performance 4. Evaluating the Franchise Venture 5. Preparing for New Franchise Launch 6. Developing Franchisor Organizational Capabilities 7. Franchise System Development 8. Franchisor Support and Services 9. Franchise Relationship Management 10. Franchise Trends

This book provides a comprehensive guide on franchising, focusing on small to medium-sized businesses. It uses case studies, data, and research reports to guide readers through the franchise industry. The guide covers the franchising business model, economic impact, regulations, critical factors influencing success, feasibility analysis of franchising ideas, implementation components of franchising strategies, regional development plans, and future trends. It is a valuable resource for entrepreneurs and undergraduate and postgraduate students interested in acquiring the knowledge, skills, and abilities to succeed in franchising.

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