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1.
Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Wheelwright, Kim B. Clark. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1992
Availability: Items available for loan: Indore (1)Call number: 658.575 R3W4.

2.
Commitment : the dynamic of strategy / Pankaj Ghemawat. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991
Availability: Items available for loan: Indore (1)Call number: 658.4012 C6G4.

3.
Building strong brands / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1996
Availability: Items available for loan: Indore (1)Call number: 658.827 B8A2.

4.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991
Availability: Items available for loan: Indore (1)Call number: 658.827 M2A2.

5.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991
Availability: Items available for loan: Indore (1)Call number: 658.827 M2A2.

6.
Delivering on the promise : how to attract, manage, and retain human capital / Brian Friedman, James Hatch, David M. Walker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1998
Availability: Items available for loan: Indore (1)Call number: 658.3 D3F7.

7.
The manager's guide to ISO 9000 / Kenneth L. Arnold. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994
Availability: Items available for loan: Indore (1)Call number: 658.5620218 M2A7.

8.
The cooperative gene : how Mendel's demon explains the evolution of complex beings / Mark Ridley. by
Edition: 1st Free Press ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 2001
Availability: Items available for loan: Indore (1)Call number: 572.383 C6R4.

9.
Competing against time : how time-based competition is reshaping global markets / George Stalk, Jr., Thomas M. Hout. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : Free Press ; Collier Macmillan, c1990
Availability: Items available for loan: Indore (1)Call number: 658.56 C6S8.

10.
Marketing places : attracting investment, industry, and tourism to cities, states, and nations / Philip Kotler, Donald H. Haider, Irving Rein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:658.21 KOT .

11.
The marketing imagination / Theodore Levitt. by
Edition: New, expanded ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : Free Press ; Collier Macmillan, c1986
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 LEV;1 .

12.
Building strong brands / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1996
Availability: Items available for loan: Kozhikode (1)Call number: 659.127.6 AAK;1 .

13.
Cases in competitive strategy / Michael E. Porter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : Free Press ; Collier Macmillan, c1983
Availability: Items available for loan: Kozhikode (1)Call number: 658 POR .

14.
The leadership factor / John P. Kotter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : Free Press ; Collier Macmillan, c1988
Availability: Items available for loan: Kozhikode (1)Call number: 658:316.46 KOT .

15.
Reinventing the factory : productivity breakthroughs in manufacturing today / Roy L. Harmon, Leroy D. Peterson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : Free Press ; Collier Macmillan, c1990-c1992
Availability: Items available for loan: Ahmedabad (1)Call number: 658.5 .

16.
Competitive strategy : techniques for analyzing industries and competitors / Michael E. Porter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1980
Availability: Items available for loan: Ahmedabad (18)Call number: 658 , ...

17.
Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1997
Availability: Items available for loan: Ahmedabad (1)Call number: 659.111 S2M2.

18.
Breakup! : how companies use spin-offs to gain focus and grow strong / David Sadtler, Andrew Campbell, Richard Koch. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1997
Availability: Items available for loan: Ahmedabad (1)Call number: 658.16 .

19.
The self managing organization : how leading companies are transforming the work of teams for real impact / Ronald E. Purser, Steven Cabana. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Free Press, c1998
Availability: Items available for loan: Ahmedabad (1)Call number: 658.3152 .

20.
Smart business : how knowledge communities can revolutionize your company / Jim Botkin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1999
Availability: Items available for loan: Ahmedabad (1)Call number: 658.4 .

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