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121.
Marketing in the age of Google : a non-technical guide to search engine strategy / Vanessa Fox. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2010
Availability: Items available for loan: Kozhikode (1)Call number: 658.84:681.324 FOX/M .

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122.
Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits / Kevin Clancy, Peter Krieg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2007
Online resources:
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 CLA/Y .

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123.
Marketing : defined, explained, applied / Michael Levens. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2012
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 LEV/M .

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124.
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers / edited by Andrew R. Thomas ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westport, Conn. : Praeger Publishers, 2007
Online resources:
Availability: Items available for loan: Kozhikode (1)Call number: 658.87 THO/P .

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125.
The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Palgrave Macmillan, 2008
Online resources:
Availability: Items available for loan: Kozhikode (1)Call number: 659.127.6 HOL/G .

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126.
Understanding marketing : expert solutions to everyday challenges. Series: Pocket mentor series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Press, c2010
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 HBS/U .

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127.
Customer sense : how the 5 senses influence buying behavior / Aradhna Krishna. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Palgrave Macmillan, 2013
Availability: Items available for loan: Kozhikode (2)Call number: 658.818 KRI/C , ...

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128.
The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy. by Series: Oxford handbooks in business and management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2011
Other title:
  • Strategic sales and sales management
Online resources:
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 CRA/O .

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129.
Ctrl alt delete : reboot your business. reboot your life. your future depends on it / Mitch Joel, President of Twist Image, author of Six Pixels of Separation. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Business Plus, 2013
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:681.324 JOE/C .

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130.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by
Edition: Fourth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE Publications, Inc., [2014]
Availability: Items available for loan: Kozhikode (1)Call number: .

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131.
Engaging consumers through branded entertainment and convergent media / Jose Marti Parreno, Universidad Europea de Valencia, Spain, Carla Ruiz Mafe, Universidad de Valencia, Spain, Lisa Scribner, University of North Carolina Wilmington, USA. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hershey, PA : Business Science Reference, An imprint of IGI Global, [2015]
Availability: Items available for loan: Kozhikode (1)Call number: .

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132.
Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; Philadelphia : KoganPage, 2016
Availability: Items available for loan: Kozhikode (1)Call number: 658.84 SMI/M .

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133.
The management of luxury : a practitioner's handbook / Benjamin Berghaus, Günter Müller-Stewens and Sven Reinecke. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2014
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 BER/M .

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134.
How brands grow. Part 2, Including emerging markets, services and durables, new brands and luxury brands / Jenni Romaniuk, Byron Sharp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Australia : Oxford University Press, 2016
Other title:
  • How brands grow part 2
  • Including emerging markets, services and durables, new brands and luxury brands
Online resources:
Availability: Items available for loan: Kozhikode (1)Call number: 659.127.6 RAM/H .

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135.
Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Quorum Books, 1989
Availability: Items available for loan: Ahmedabad (1)Call number: 658.5 .

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136.
Industrial marketing for results / Dick Berry. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, MA : Addison-Wesley Pub. Co., c1981
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 .

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137.
Cases in marketing management and strategy / Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk. by Series: Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Dryden Press, c1985
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 .

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138.
Marketing for the non-marketing executive / Houston G. Elam, Norton Paley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c1978
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 .

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139.
Marketing management : a strategic planning approach / Victor P. Buell. by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1984
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 .

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140.
Contemporary views on marketing practice / edited by Gary L. Frazier, Jagdish N. Sheth. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lexington, Mass. : Lexington Books, c1987
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 .

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