Results of search for 'su:"Brand name products."'

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	1.	How brands become icons : the principles of cultural branding / Douglas B. Holt. by Holt, Douglas B Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2004 Online resources: Table of contents Publisher description Availability: Items available for loan: Sirmaur (1)Call number: . Place hold
	2.	Building strong brands / David A. Aaker. by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, c1996 Online resources: Contributor biographical information Sample text Publisher description Table of contents only Availability: Items available for loan: Indore (1)Call number: 658.827 B8A2. Place hold
	3.	Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991 Online resources: Contributor biographical information Sample text Publisher description Table of contents only Availability: Items available for loan: Indore (1)Call number: 658.827 M2A2. Place hold
	4.	Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991 Online resources: Contributor biographical information Sample text Publisher description Table of contents only Availability: Items available for loan: Indore (1)Call number: 658.827 M2A2. Place hold
	5.	The Brandmindset / Duane E. Knapp. by Knapp, Duane E Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2000 Other title: Brand mindset Online resources: Contributor biographical information Publisher description Table of contents Availability: Items available for loan: Indore (1)Call number: 658.827 B7K6. Place hold
	6.	Legendary brands : unleashing the power of storytelling to create a winning marketing strategy / Laurence Vincent. by Vincent, Laurence Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Dearborn Trade Pub., c2002 Availability: Items available for loan: Indore (1)Call number: 658.827 L3V4. Place hold
	7.	Building strong brands / David A. Aaker. by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, c1996 Online resources: Contributor biographical information Sample text Publisher description Table of contents only Availability: Items available for loan: Kozhikode (1)Call number: 659.127.6 AAK;1 . Place hold
	8.	Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr. by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lexington, Mass. : Lexington Books, c1989 Availability: Items available for loan: Kozhikode (1)Call number: 659.127.6 JON . Place hold
	9.	How brands become icons : the principles of cultural branding / Douglas B. Holt. by Holt, Douglas B Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2004 Online resources: Table of contents Publisher description Availability: Items available for loan: Kozhikode (1)Call number: 659.127.6 HOL . Place hold
	10.	Why Johnny can't brand : rediscovering the lost art of the big idea / Bill Schley and Carl Nichols, JR. by Schley, Bill Nichols, Carl, 1955- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Portfolio, 2005 Online resources: Contributor biographical information Publisher description Availability: Items available for loan: Kozhikode (1)Call number: 659.27.6 SCH . Place hold
	11.	The Fabric of our lives : the story of Fabindia / Radhika Singh. by Singh, Radhika Fabindia Overseas (Firm) Material type: Text; Format: print festschrift ; Literary form: Not fiction Publication details: New Delhi : Viking, Penguin Books India, 2011 Availability: Items available for loan: Kozhikode (1)Call number: 659.127.6 SIN/F . Place hold
	12.	The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis. by Hollis, Nigel Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : Palgrave Macmillan, 2008 Online resources: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Kozhikode (1)Call number: 659.127.6 HOL/G . Place hold
	13.	Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario. by Dyer, Davis Dalzell, Frederick Olegario, Rowena Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2004 Online resources: Table of contents Publisher description Availability: Items available for loan: Kozhikode (1)Call number: 658:67(73) DYE/R . Place hold
	14.	How brands grow. Part 2, Including emerging markets, services and durables, new brands and luxury brands / Jenni Romaniuk, Byron Sharp. by Romaniuk, Jenni [author.] Sharp, Byron [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: Australia : Oxford University Press, 2016 Other title: How brands grow part 2 Including emerging markets, services and durables, new brands and luxury brands Online resources: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Kozhikode (1)Call number: 659.127.6 RAM/H . Place hold
	15.	An investigation of brand choice processes. [By] B. Wierenga. Foreword by M. T. G. Meulenberg. by Wierenga, B Material type: Text; Format: print ; Literary form: Not fiction Publication details: [Rotterdam] Rotterdam University Press, 1974 Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 . Place hold
	16.	Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters. by Schmitt, Bernd Simonson, Alex Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, c1997 Online resources: Contributor biographical information Sample text Publisher description Table of contents only Availability: Items available for loan: Ahmedabad (1)Call number: 659.111 S2M2. Place hold
	17.	Brand Management : the Indian context / Y.L.R. Moorthi. by Moorthi, Y. L. R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Vikas Pub. House : Distributors, UBS Publishers' Distributors, 2000 printing Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 . Place hold
	18.	International marketing relationships / Sue Bridgewater and Colin Egan. by Bridgewater, Susan Egan, Colin Series: Profitable marketing relationships series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002 Online resources: Contributor biographical information Table of contents Publisher description Availability: Items available for loan: Ahmedabad (1)Call number: 658.84 . Place hold
	19.	Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson. by Adamson, Allen P Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Palgrave Macmillan, 2006 Other title: Brand simple Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Ahmedabad (1)Call number: 658.827 . Place hold
	20.	Commodity advertising : the economics and measurement of generic programs / Olan D. Forker and Ronald W. Ward. by Forker, Olan D Ward, Ronald W Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Lexington Books, c1993 Availability: Items available for loan: Ahmedabad (1)Call number: 659.113 F6C6. Place hold

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