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	1.	How brands become icons : the principles of cultural branding / Douglas B. Holt. by Holt, Douglas B Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2004 Online resources: Table of contents Publisher description Availability: Items available for loan: Sirmaur (1)Call number: . Place hold
	2.	The Brandmindset / Duane E. Knapp. by Knapp, Duane E Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2000 Other title: Brand mindset Online resources: Contributor biographical information Publisher description Table of contents Availability: Items available for loan: Indore (1)Call number: 658.827 B7K6. Place hold
	3.	The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen. by Schultz, Majken Hatch, Mary Jo Holten Larsen, Mogens Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2000 Online resources: Publisher description Table of contents only Contributor biographical information Availability: Items available for loan: Indore (1)Call number: 659.285 E9S2. Place hold
	4.	Legendary brands : unleashing the power of storytelling to create a winning marketing strategy / Laurence Vincent. by Vincent, Laurence Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Dearborn Trade Pub., c2002 Availability: Items available for loan: Indore (1)Call number: 658.827 L3V4. Place hold
	5.	Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by Haig, Matt Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, VA. : Kogan Page, 2003 Online resources: Publisher description Contributor biographical information Availability: Items available for loan: Indore (1)Call number: 658.827 B7H2. Place hold
	6.	Passion branding / Neill Duffy, with Jo Hooper. by Duffy, Neill Hooper, Jo Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester : John Wiley & Sons, Ltd., c2003 Online resources: Contributor biographical information Publisher description Table of contents Availability: Items available for loan: Indore (1)Call number: 658.827 P2D8. Place hold
	7.	Marketing and branding : the Indian scenario / S. Ramesh Kumar. by Ramesh Kumar, S Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Dorling Kindersley (India), 2007 Availability: Items available for loan: Indore (1)Call number: 659.1 R2M2. Place hold
	8.	Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. by Hatch, Mary Jo Schultz, Majken Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco : Jossey-Bass, c2008 Online resources: Publisher description Contributor biographical information Table of contents Availability: Items available for loan: Udaipur (1)Call number: 658.827 HAT. Place hold
	9.	Brand media strategy : integrated communications planning in the digital era / Antony Young. by Young, Antony Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Palgrave Macmillan, 2010 Availability: Items available for loan: Udaipur (5)Call number: 658.8 , ... Place hold
	10.	Brand driven : the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.]. by LePla, F. Joseph Davis, Susan V. (Susan Voeller), 1966- Parker, Lynn M, 1956- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, VA : Kogan Page, 2003 Online resources: Publisher description Contributor biographical information Availability: Items available for loan: Kozhikode (1)Call number: 659.127.6 LEP . Place hold
	11.	How brands become icons : the principles of cultural branding / Douglas B. Holt. by Holt, Douglas B Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2004 Online resources: Table of contents Publisher description Availability: Items available for loan: Kozhikode (1)Call number: 659.127.6 HOL . Place hold
	12.	Why Johnny can't brand : rediscovering the lost art of the big idea / Bill Schley and Carl Nichols, JR. by Schley, Bill Nichols, Carl, 1955- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Portfolio, 2005 Online resources: Contributor biographical information Publisher description Availability: Items available for loan: Kozhikode (1)Call number: 659.27.6 SCH . Place hold
	13.	The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis. by Hollis, Nigel Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : Palgrave Macmillan, 2008 Online resources: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Kozhikode (1)Call number: 659.127.6 HOL/G . Place hold
	14.	Engaging consumers through branded entertainment and convergent media / Jose Marti Parreno, Universidad Europea de Valencia, Spain, Carla Ruiz Mafe, Universidad de Valencia, Spain, Lisa Scribner, University of North Carolina Wilmington, USA. by Martí Parreño, José Ruiz Mafe, Carla, 1973- Scribner, Lisa, 1967- Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hershey, PA : Business Science Reference, An imprint of IGI Global, [2015] Availability: Items available for loan: Kozhikode (1)Call number: . Place hold
	15.	How brands grow. Part 2, Including emerging markets, services and durables, new brands and luxury brands / Jenni Romaniuk, Byron Sharp. by Romaniuk, Jenni [author.] Sharp, Byron [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: Australia : Oxford University Press, 2016 Other title: How brands grow part 2 Including emerging markets, services and durables, new brands and luxury brands Online resources: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Kozhikode (1)Call number: 659.127.6 RAM/H . Place hold
	16.	Driving brand value : using integrated marketing to manage profitable stakeholder relationships / Tom Duncan, Sandra Moriarty. by Duncan, Tom Moriarty, Sandra E. (Sandra Ernst) Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1997 Online resources: Publisher description Availability: Items available for loan: Ahmedabad (1)Call number: 659.12 D8D7. Place hold
	17.	Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson. by Nilson, Torsten H Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : John Wiley, c1998 Online resources: Contributor biographical information Publisher description Table of Contents Availability: Items available for loan: Ahmedabad (1)Call number: 659.12 N4C6. Place hold
	18.	Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. by Temporal, Paul Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore ; New York : Wiley, c2000 Online resources: Table of Contents Contributor biographical information Publisher description Availability: Items available for loan: Ahmedabad (1)Call number: 659.12 . Place hold
	19.	Branding health services : defining yourself in the marketplace / edited by Gil Bashe, Nancy J. Hicks ; project editor, Amy Ziegenfuss. by Bashe, Gil Hicks, Nancy J Ziegenfuss, Amy Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gaithersburg, Md. : Aspen Publishers, 2000 Availability: Items available for loan: Ahmedabad (1)Call number: 362.1 . Place hold
	20.	The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor. by Freeland, John G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : McGraw-Hill, c2003 Other title: CRM handbook Online resources: Contributor biographical information Publisher description Availability: Items available for loan: Ahmedabad (1)Call number: 658.812 . Place hold

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Your search returned 729 results.